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Graphic Design Methodology

An effective Graphic Design is an outcome of an in-depth insight into client requirements, business communication objectives, target audience behavior, and best practices applicable for each form of advertising medium. Our Graphic Design methodology includes the following phases:

Client Requirements Gathering & Analysis

Our Graphic Design team discusses requirements with the client through a well-thought out process involving active consultation, participation and involvement. We gain insight into client concept, objectives and design requirements, and prepare a detailed list of client requirements.

Project Planning

Once client requirements are finalized, the project blueprint is prepared. The flow of the project is defined. Attributes such as the type and size of the promotion medium (ex: business cards, letterheads, business stationery, brochures, newsletters, book pages or covers, mailers, etc.,) are defined during this phase.

Concept Development

What is that the client wants to communicate to his audience? How is the client different from his competitors? How effectively can his message be communicated through the proposed medium? Has the concept idea already been used? Several such aspects are to be deliberated upon before creating the best concept.

Concept can be a success only when it addresses something that has not been addressed hitherto, and such information comes only from thorough research and analysis of different aspects. We develop concepts based on insight acquired through

a) Business Analysis

In-depth information on client vision, business objectives, products, services and business practices are gathered through various channels, to include client discussions, educative reference materials such as Word documents, PDFs, newspaper & magazine clippings, press release archives and TV/radio commercials.

b) Competitive Intelligence

A thorough analysis of promotion media of competitors is performed. The design, colors, content, impact on audience, popularity, and other such determinant factors of competitor business cards, business stationary, brochures, and other promotion materials, are studied. Such analysis provides insight into areas where client can make a difference.

c) Target Audience Analysis

The target audience needs to be determined and studied thoroughly to understand how best the promotional material can be conceptualized. Knowledge of the audience regarding the brand/product/service, and the aesthetics of audience – their preferred colors, the designs that impress them, images that attract them, their verbal preferences that best communicate the intended message, cultural preferences - are to be focused upon to establish the right connection with them. Understanding potential customers helps design effective promotional materials that make them curious and draws them further to know about the brand products/services.

Layout & Style

Once the concept is developed, color schemes, design layout, size and style, are finalized and worked on, keeping in mind audience preferences. Our Graphic Designers create layouts and styles that reflect audience preferences and best communicate the message of the advertiser to the target audience are created.

Content Development

Logos, images, taglines, technical schematics and brand/product/service descriptions, are developed, setting the graphic design ready for submission to the client.


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